Search Engine Optimsation
Search Engine Optimisation (SEO) is the act of making your website attractive to major search engines, such as Google, when deciding in what order to display websites to relevant search queries. Many SEO companies will lure potential clients with unrealistic guarantees such as ‘number 1’ on Google. In fact, it is impossible for anyone to predict exactly how Google will index your website against your competitors, but what we can do is work to give your website the best possible chance to rank highly.
We use a combination of on-site and off-site techniques to make sure your site is as visible as possible.
On-site methods involve making sure we have the best key words in place, that the key words get used optimally throughout the site, that the website navigation includes the simple text-based links that the search engine ‘spider bots’ require, and that any images include text descriptions.
Off-site SEO is the art of building links into your site, and is a little more tricky to control. However, we can advise on how best to to build those all important links to your pages through the use of Social Networking sites such as Facebook and Twitter, and the increasingly important Directory sites such as Yell and Thompson Local.